In the golden autumn season, Shanghai welcomes a large number of inbound tourists who experience the charm of this international metropolis in different ways. 75-year-old Spanish tourist Hushidao and his wife Xinmin Jiang arrived at the Shanghai Port International Passenger Transport Center on October 20th aboard the “Century Legend,” a five-star cruise ship under the Chongqing Yangtze Gold Cruises. They will visit iconic city landmarks such as the Bund, Waibaidu Bridge, China Art Palace (Shanghai Museum of Art), Xintiandi, City God Temple, and Lujiazui, and taste Shanghai’s local snacks and dishes.
After being away from their homeland for 4 years, Xinmin Jiang, who now resides in Spain, deeply misses the cultural scenery and cuisine of their motherland. Her husband, who has accompanied her on several trips back to China before, also hopes to visit China again.
“Compared to a few years ago, Shanghai has undergone tremendous changes. It truly deserves the title of an international metropolis!” exclaimed Hushidao. His last visit to Shanghai was in 2015, and the modern cityscape and a wide variety of Chinese cuisine left an unforgettable impression on him. Whenever friends mention China, he is always happy to share his experiences and encourage them to visit China themselves.
Along with Hushidao and Xinmin Jiang, nearly 200 North American and European tourists arrived in Shanghai on October 20th aboard the “Century Legend” cruise ship, embarking on one to several days of sightseeing in the city. In the afternoon, over 300 Chinese and foreign tourists who had been touring Shanghai for several days boarded the “Century Legend” cruise ship to travel upstream to Chongqing. In mid-November and early December, over 800 overseas tourists will also visit Shanghai via the “Jiangshan Ruci Duojiao” route along the Yangtze River, making it the largest inbound tourist series this year in Shanghai. “It is estimated that the scale of inbound tourism received by ‘Century Cruises’ will exceed 5,000 people this year,” said Li Wenguang.
Shanghai Spring and Autumn Tourism has also submitted visa applications for a total of more than 450 inbound tourist groups to the immigration management department. These tourists from India, Vietnam, Thailand, Malaysia, and other countries will visit Shanghai in batches starting from October, embarking on their urban adventures.
With the 34th Shanghai Tourism Festival underway, Shanghai has implemented multiple measures to boost the inbound tourism market and promote its recovery. Fang Shizhong, director of the Shanghai Municipal Administration of Culture and Tourism, introduced that Shanghai aims to increase the number of visitors, extend their stay in the city, and enhance their consumption level. To achieve this, Shanghai has launched multi-level and differentiated tourism products, targeted key international shanghai escort markets, emerging markets, and potential markets, and strengthened global expression, regional expression, and targeted marketing. Shanghai is also making good use of policies such as the 144-hour visa-free transit for foreigners and tax refunds for outbound tourists, optimizing and improving customs clearance facilitation and payment convenience for inbound tourists.
The newly revamped Shanghai Culture and Tourism Promotion website supports 14 languages, including Chinese, English, Spanish, and Japanese, and has been launched recently, reaching nearly 90% of users worldwide.
Fang Shizhong stated that Shanghai is actively implementing measures to unleash the potential of tourism consumption and promote the high-quality development of the tourism industry. It aims to become the “first stop” for inbound tourism, boosting China’s inbound tourism market and allowing inbound tourists to fully experience the charm of Chinese civilization and the splendor of Shanghai.
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